A B2B cybersecurity company was preparing for one of the year’s largest tech expos and needed a giveaway that would rise above the noise. Their team wanted more than swag—they wanted strategy. The goal was to blend tactile design with digital lead capture in a way that aligned with their cutting-edge brand.
That notebook turned heads—and turned leads into deals. Gloso helped us punch way above our weight at the event.
The team had just four weeks to create something innovative. They needed an experience—not just a product—that reflected their advanced tech offering and generated trackable engagement.
Gloso proposed a custom hardcover notebook embedded with NFC technology. When tapped with a mobile device, the chip launched a secure microsite with video content, gated downloads, and CRM tracking. We sourced components overseas and completed final kitting domestically to stay within the timeline.
Proposed smart giveaway ideas that blended physical and digital
Embedded chip and matched design to corporate identity
Coordinated global sourcing with U.S. kitting partner
Integrated lead redemption via badge scan and handoff
A sleek, branded notebook with an embedded NFC chip. Users tapped the notebook with their phones to launch a mobile-first microsite—capturing traffic, segmenting leads, and showcasing product demos..
Debossed hardcover notebook with foil accents
Embedded NFC chip linked to branded microsite
Custom belly band and insert card
U.S. kitting and pre-event shipping
Notebook Size
NFC
Landing Page
The notebook became the centerpiece of the booth experience. Booth traffic jumped 57% YoY, and the microsite saw a 38% engagement rate post-show. The marketing team traced two major enterprise deals back to notebook-triggered interactions.
We had four weeks and a big goal. Gloso delivered something that helped us stand out, capture leads, and actually drive pipeline.
Physical products can be powerful digital gateways
NFC offers high perceived value and low complexity
Timeline-driven innovation is possible with agile partners
Thoughtful merch can outperform traditional lead gen tools
Let's discuss how our strategic approach to promotional products can help your business achieve its marketing goals.
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