FEATURED PROJECT

Cutting Costs Without Cutting Corners: $120K Saved Through Custom Overseas Fulfillment 

By leveraging overseas production and end-to-end fulfillment, Gloso reduced onboarding kit costs by 45%—saving over $120,000 while delivering premium-quality materials on time for a national roadshow.

$120,000+ saved across campaign

45% reduction in cost per kit

5 event cities delivered on time

3× increase in demo bookings post-event

Project Overview

A rapidly growing SaaS company planned a multi-city roadshow to support client acquisition. Their vision included high-touch onboarding kits that would leave a lasting impression with VIP attendees. The challenge: create a premium unboxing experience without exceeding their limited
budget or missing tight event deadlines.

Client

Confidential SaaS Company

Industry

Technology / Software

Solution Type

Branded Onboarding Kit

Marketing Goal

Multi-City U.S. Roadshow

Project Date

Q1 2023

Gloso made it happen—on budget, on time, and on a level our team couldn’t believe.

Author

Frank Despaquel

Marketing Director, TechStart Inc

The Challenge

With five cities on the calendar and less than two months to execute, the client faced high domestic vendor quotes—over $220 per kit—and the added complexity of kitting, warehousing, and shipping to multiple locations under tight timelines.

Key Objectives

Deliver premium kits that reflect the brand’s elevated design

Reduce per-kit costs to meet a fixed campaign budget

Manage multi-location shipping and customs

Ensure full delivery and presentation consistency across five events

Strategy & Approach

Gloso led the project from start to finish. We used overseas manufacturing partners to produce each kit component—drinkware, tech accessories, notebooks, and molded packaging—at factory-direct pricing. A bonded warehouse near the production source handled kitting and global logistics to ensure seamless delivery across all cities.

Strategy visualization

Visual timeline of sourcing > production > kitting > shipping across five event destinations.

Our Approach

1

Cost Modeling & Sourcing Plan

Replaced domestic quotes with overseas production partners to cut costs by nearly half

2

Kit Design & Packaging

Engineered a custom molded case with premium presentation elements

3

Overseas Kitting & Fulfillment

Assembled full kits in a bonded warehouse for efficiency and accuracy

4

Customs & Logistics Management

Pre-cleared shipping lanes and staggered deliveries for event alignment

The Solution

A beautifully assembled VIP kit that included a branded tumbler, screen-printed portable charger, custom notebook, and molded insert—all packaged in a sleek outer case. Everything was pre-assembled, shipped directly to each venue, and ready to wow..

Key Solution Components

Screen-printed tech accessories (charger, cables)

Custom-molded EVA case with branded insert

Branded tumbler and foil-stamped notebook

Full-color presentation card and wrap

Implementation

  • Coordinated sourcing across three Asian factories
  • Performed pre-production sampling for all kit components
  • Kitting executed in bonded warehouse to avoid delays
  • Final delivery to five U.S. event sites via freight and local courier
  • Single-point coordination to align production, customs, and event delivery

Technical Specifications

Kit Cost

$122 landed (vs $220+ domestic)

Production Time

3.2 lbs/unit

Components

Drinkware, EVA molded insert, soft-touch printed notebook, charger

Results & Outcomes

Every event city received its full shipment on time. Attendees praised the quality and presentation, resulting in a 3× increase in demo bookings compared to previous years. The company saved over $120,000 total, allowing them to reallocate budget toward lead gen initiatives.

Key Objectives

Client Feedback

"Gloso was a true partner from day one. They solved a six-figure problem without compromising quality—our team was blown away."

Author

Frank Despaquel

Marketing Director, TechStart Inc

Key Learnings

1

Overseas kitting can dramatically reduce cost without sacrificing quality

2

End-to-end management eliminates breakdowns between sourcing and delivery

3

Packaging matters—presentation drove both engagement and ROI

4

Strategic merch sourcing can directly fuel sales pipeline performance

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