FEATURED PROJECT

Elevating Onboarding with a Custom Product Built from Scratch 

7,000 employees reached across 14 countries

94% satisfaction rating from new hires

32% lower cost per unit than U.S. alternatives

100% compliance with global shipping and regional standards

Project Overview

A multinational financial services firm set out to rebuild its onboarding experience after a major brand evolution. The internal team needed a premium, purpose-built hero product that could scale as employee onboarding kits across regions, meet local requirements, and deliver a memorable unboxing moment for new hires worldwide.

Client

Fast-Growing Fintech Startup

Industry

Finance / Technology

Solution Type

Custom Swag Pack Fulfillment

Marketing Goal

Accelerated Brand Awareness for Launch

Project Date

Q2 2023

Gloso nailed every detail—our investors and early users were wowed by the branded kits. Seamless from design to delivery.

Author

Head of Growth, Fintech Startup

The Challenge

The existing onboarding kits depended on generic items that felt disconnected and forgettable. Procurement needed one cohesive, premium, functional product that aligned with a high-end aesthetic while supporting quality assurance and compliance across markets and reliable worldwide distribution.

Key Objectives

Replace stock onboarding items with a single custom hero product

Design for brand impact and day-to-day utility

Support regional variation while meeting compliance and shipping requirements

Protect budget targets without compromising premium build quality

Strategy & Approach

Gloso recommended a sleek desk organizer that also functions as a wireless charger, built for a modern, tech-forward workplace. We owned the full lifecycle through custom product design and product design and customization, including industrial design, material validation, serialization, packaging, and worldwide shipping and logistics to 14 countries using a centralized production and fulfillment plan.

Strategy visualization

Our Approach

1

Concept & Custom Design

Designed and engineered a multi-use desktop product from the ground up to match the brand and daily workflows.

2

Material Testing & Serialization

Applied promotional product QA standards with testing, safety checks, and serialization to support regional compliance needs.

3

Packaging & Presentation

Created retail-style packaging with localized elements to elevate the unboxing and reinforce brand consistency.

4

Fulfillment & Global Rollout

Coordinated global merch fulfillment across multiple regions from a single production hub, simplifying timelines and country-by-country delivery.

The Solution

A co-branded, executive-style desk organizer with integrated 10W wireless charging and dedicated compartments for tech accessories and everyday essentials. Each unit was serialized to support compliance requirements and shipped globally in premium, retail-ready packaging..

Key Solution Components

Custom ABS molded organizer with soft-touch tray

Integrated Qi-certified wireless charging platform

Co-branded and region-serialized prints

Magnetic closure packaging with brand insert

Implementation

  • Developed multiple product prototypes for internal review and compliance
  • Conducted lab testing for electronic safety and customs clearance
  • Final assembly and kitting managed through overseas warehouse
  • Shipped bulk and unit-packed items to 14 markets across North America, EMEA, and
    APAC

Technical Specifications

Charging

10W wireless, Qi certified

Material

ABS base, PU-coated top layer

Size

8" x 4.5" footprint

Compliance

CE, FCC, RoHS certified

Packaging

Custom rigid box with sleeve wrap

Results & Outcomes

The refreshed onboarding program delivered strong results across HR regions, earning 94% satisfaction from new hires and upgrading overall kit feedback. The firm also reduced cost per unit by 32% versus comparable U.S. options, setting a new standard for scalable internal brand experiences backed by dependable compliance and fulfillment execution.

Key Objectives

Client Feedback

Gloso was a true partner from day one. They solved a six-figure problem without compromising quality—our team was blown away.

Author

Head of Growth, Fintech Startup

Key Learnings

1

Bespoke product development adds long-term brand value

2

Global compliance must be integrated early in the design process

3

Functional items lead to lasting impressions and ongoing use

4

Even premium, custom builds can reduce cost with the right sourcing model

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Let's discuss how our strategic approach to promotional products can help your business achieve its marketing goals.